Ray Edwards’s Copywriting Academy Review – How to Write a $150,000 Sales Letter

Welcome to my Ray Edwards’s Copywriting Academy review & course tutorial.

Ray Edwards’s Copywriting Academy Review – Launch Overview

• Vendor: Ray Edwards
• Product Name: Copywriting Academy
• Release Data: February 19th, 2018
• Cart Close: February 23rd, 2018
• Product Price: Full Payment of $1997 or Payment Plan 4-Payment of $595
• Niche: Copywriting, Training Course
• Launch Network: Ray Edwards International, Inc
• Delivery Period: Immediate Delivery
• Guarantee: A 30-day, No Questions Asked Refund Policy On the Course
• Bonus: Yes
• Official Site: Launch Pricing Discount Click Here

What is Copywriting Academy?

Copywriting Academy is a complete, 100% online learning (and doing) system that not only teaches you how to write copy that sells your products, services and idea… but also helps you get it done while you learn.

The techniques, tools and templates are yours forever, and you can use them to write as many cash-creating promotions, sales letters, product launches, and email campaigns as you want.

Target Audience

This course is an in-demand resource for bloggers, consultants, coaches, Internet Marketers, Social Media experts, and “Platform Builders” who know the power of direct response copywriting… but who can’t afford to hire a top-flight copywriter.

The Instructor

Ray Edwards, world-renowned Copywriter and Communications Strategist.

He has helped sell over $200 million in products and services for clients like Tony Robbins, Jack Canfield, Jeff Walker, Stu McLaren, Frank Kern, Mark Victor Hansen, Ken Davis, and many more. Ray is also the author of several books on copywriting and marketing, and the host of the top-rated iTunes business podcast, “The Ray Edwards Show.”

 

What Sets This Course Apart?

Unlike old-fashioned copywriting courses you may have seen before, this course contains only the things you need, and nothing you don’t.

There’s no “padding” with hundreds of pages of ads from the 1930s to make you experience “perceived value”.

Ray prefer giving you actual value.

What’s Inside?

Sure, you know you need to master the art and science of copywriting. But what if you can’t wait 10 weeks to finish the entire, comprehensive Academy training? What if you need to bring in some cash in the next 24 hours? In this session, I give you a template, some quick, easy-to-follow instructions, and walk you through examples. You will craft quick copy that creates cash… and you’ll do it in about an hour!

• This Session has deep principles baked in. Powerful core skills of Master Copywriters are installed into your nervous system in one hour.
• I’ll give you The World’s Easiest Copy Template™. This is one you’ll use over and over again, and it will make every communication in your life more effective.
• The 3-Step Delivery System that allows you to bring in money when you need it, often in mere hours. This System will make you a Cashflow Engineer™.

 

This is the Core Training of the Academy. In this Session you will gain the essential moves that will make you a master. Bruce Lee once said, “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” While I am giving you more than one “kick” to practice in this Session, this handful of systematic tactics will make you a copywriting force to be reckoned with.

• How to write the one Magic Sentence™ that will become your Persuasion GPS from now on. This Magic Sentence™ is deceptively simple – yet has revolutionized many businesses. Your business is next!
• What screenwriters and novelists know that marketers don’t – the power of selling and persuading through story. And this is more than just a re-hash of Joseph Campbell’s Hero’s Journey … telling a story is not enough. You must tell the right story, in the right way, to the right people, at the right time.
• The Buyer’s Journey Genius Map™ is a slick, high-resolution info-graphic that helps you walk your reader through the 12 Gates every buyer must pass through before they decide to buy.
• The Deeper Secrets of the P.A.S.T.O.R. Framework™. What I teach publicly is merely the tip of the iceberg – under the waterline, there is a lot to see. This session takes you from White Belt to Black Belt level mastery of P.A.S.T.O.R.
• The Perfect Sales Letter Checklist™. This simple tool, suitable for laminating, will be your Copywriting Safety Protocol – never again leave out an important element of your copy. Make sure every Sales Letter you (or your writers) produce contains every crucial element.

 

In a day when most everyone is faced with an overwhelming mountain of text to read (in magazines, newspapers, on their computers, their tablets, and phones)… how do you cut through the clutter? The answer is in your headlines and subheads. You’re getting the “secret sauce” of attracting the attention of readers, standing out in a sea of sameness, and rising above the mass of the mediocre.

• The most important copy on your sales page is NOT your Headline. In this session, I will prove this – and I’ll show you the exciting implications of this contrarian viewpoint.
• Free-Forever Access to the Infinite Headline Swipe File™ – never again be “stuck” for a powerful headline idea.
• The 5 Headline Archetypes. If this is the only thing you ever know about headlines, it would be enough.
• 21 proven templates that will have you generating subheads faster than Krispy Kreme cranks out donuts.
• My secret weapon for knocking down the wall of skepticism & doubt surrounding most of your customers. Once you understand the power of O.P.E.N. you will be able to generate near-instant rapport (using words on a screen!).
• Turn up the “EQ” with the most powerful (and dangerous) type of headline known to humanity. This is not an exaggeration. Use with caution.

 

Many would have you believe it doesn’t “work” any more. But I’m here to proclaim the truth: the rumors of the death of email have been greatly exaggerated. The more subtle truth is: what worked 5 years ago won’t work this year. Heck, what worked last year won’t work this year. In this session, you’re finding out what does work. Now.

• The indisputable, easily verifiable fact that email is still the #1 method for driving sales online. If you have a traditional, brick & mortar business… welcome to the Promised Land. You’re about to gain superhuman marketing powers that leave your former competition wondering what just happened to them.
• The 3 Core Email Types, what they do, and why you should be using all three.
• The perfect frequency for emailing your subscribers. Prepare to be shocked.
• The 3 Email Sequences every small business owner needs to have working on automatic pilot… even if you don’t have a website!
• Ray’s Email Treasure Box: Email templates for all 3 Core Types, all 3 Sequences, and more! This is literally “swipe and deploy” email writing.

 

The most powerful force in copywriting may be the humble bullet point. Have you ever had this experience: you’re reading sales copy, and not sure whether you’re going to buy the product … until you read that one bullet point. That one, incredible, curiosity-invoking bullet point. The one that made you say to yourself: “Okay, I’m going to buy if only to know what the heck this bullet is all about!” Fortunes are made on Bullet Points alone. Nearly every sales letter I see these days has two fatal flaws: (1) not enough bullet points and (2) bullet points done wrong. After this session, your copy will have neither of those flaws.

• Lessons from The World’s Greatest Copywriter You’ve Never Heard Of. This gentleman gave birth to more profit-pulling copy than 99.99% of all copywriters. Most of that copy was in the form of bullet points.
• The secret to writing irresistible Bullet Points. How to integrate the 5 Emotional Motivators into your Bullets with ease.
• The Ultimate Bullet Point Swipe File™. This endless resource of great bullet points will always be available to give you new & innovative bullet point copy.
• Ray’s Proven 101 Bullet Point Templates. Plug & play – fill in 4-5 blanks once, and generate 101 Bullet Points in seconds.

 

If I was limited to only one tool in my Copywriter Toolbox, this would be it. If you create a truly irresistible offer, the thing will virtually sell itself. This is harder than you might think – unless you have the secret formula for creating irresistible offers. And now you do.

• The not-so-obvious components of a truly “irresistible” offer.
• How to craft your offer in a way that makes the rest of your copy easier to write.
• The 80/20 Offer Formula – why getting these ratios is important, why messing them up can kill a great offer, and how to get this right every time.
• The 9 Kinds of Offers. Most copywriters only know about 2 of these. Knowing all 9, how they work, and when to use them takes you from novice to master.

 

Your job as a copywriter is to remove as much friction from the sales process as possible. The biggest friction point in the sales process is your customer’s fear. It is possible to completely remove that fear and eliminate that friction – if you know what you’re doing.

• Why a simple, standard “Money Back Guarantee” is required – but still won’t work. What you must do instead.
• What buyers fear most (it’s not what you think), how it blocks them from purchasing, and how you can totally eliminate this block with my “Tipping Point Protocol.”
• My 10-Part Guarantee Formula That Works Like a Champ.
• Total Guarantee Transformation – watch as I take a weak, wimpy Guarantee, and turn it into the most Powerful, Positive, and Persuasive copy on the page.

This is a very weak section of almost every sales letter I analyze. When we were young, most of us were taught: “Don’t talk to strangers.” We were also taught: “Don’t ask people for money.” And then we grow up, become entrepreneurs, and discover we are actually in the business of asking strangers for money. No wonder we have so much inner conflict when it comes to asking for the sale. We ask for the sale hesitantly, haltingly, and ultimately with no conviction.

• Discover the 7 Deadly Sins of closing copy: which of these do you make? And how much money are these mistakes costing you?
• The one approach that will allow you to close the deal without “doing the hard-sell.”
• How to create a “decision-rich environment.” The more opportunities you give your reader to buy, the better the chances he will.
• My 5 Archetype Closing Copy Templates. Just use these “plug & play” templates, and generate killer closing copy in ten minutes (or less).

 

Writing copy for a Product Launch is a whole different ball game from normal Copywriting. A “Jeff Walker, PLF®-style launch” is complex. The #1 place people get “stuck” in the process is “writing that pesky sales letter.” I have helped “rescue” many a launch that couldn’t seem to get off the ground. I’ve worked as the lead copywriter on many multi-million dollar launches. I’ve even worked with Jeff Walker himself on launches. Now I’m giving you my best Launch Copy practices, protocols, and tricks. In this session, you’ll receive:

• The Beginners Guide to Product Launches. If you’ve no idea what makes a Product Launch tick, or if you’ve never looked “under the hood” of a true PLF®-style Launch, I’m giving you the guided tour.
• Why Launches have not made copy obsolete –on the contrary, launches require more copy than almost any other kind of campaign.
• My simple Product Launch Genius Map™ of all the copy you need for your product launch.
• The 12 Vital Components of Product Launch Copywriting.

The advent of video marketing online put fear into many copywriters. The fear was that videos would do the selling, and copy would no longer be needed. Looking back, it’s clear this was a ridiculous idea. Video’s, Livecasts, and Webinars all require more and better copy… not worse and less copy. In this session you’re going to discover…

• Why you must be able to write Video Sales Copy, and how getting good at this will give you an enormous advantage. (This will only be true for a brief window in time, as the market adapts.)
• How to write incredibly persuasive Video Sales Copy. What’s different about video copy? Plenty, I’ll break down the 9 Nuances that all great video copy contains, and how to make sure your copy contains them.
• The Perfect Pitch™ – a proven framework for writing a “sales pitch” for video that is incredibly effective. There are differences between your written sales letter and your video sales letter (VSL)… and failing to recognize these differences can spell disaster for your marketing and sales efforts.
• The Video Templates: I supply you with my own tested templates to help you craft your VSL, Webinar, or Live Stream.

OFFICIAL BONUSES

Without question, the #1 problem faced by people just getting started is: not having an email list. How do you start from scratch, and build a list of subscribers, so that you actually have someone to sell stuff to? And even if you’re not a beginner, even if you’ve been at this for a while, and you’re enjoying success already… the key to your growth is… you need a bigger list.

I have never sold this course to the public. It’s brand new. And when I do sell it (soon), it will cost $997. You get free access for life to this course when you enroll in the Academy for this current session

(NOTE: I may choose to never offer this for free again.) I’ll teach you to get your first 1,000 subscribers (in as little as a month), and then how to go beyond that number. I will show you s sure, simple method for growing your email list. Just this past week, I added over 13,000 unique new subscribers to my list… I know how to do this!

Another huge problem you may face is having no product to sell. I have good news: creating a product is easy and simple. In this brand-new, never-seen-before, full-fledged course, I will walk you through a systematic process. We will start with an idea, validate that idea (to make sure you’re not wasting your time), and then create the product.

While it’s true there are paid services and vendors you can hire to make this go faster, here’s my promise to you: in this course, I will show you how to create a product you can sell for good money (at least $200, perhaps even as much as $1,000)… and we’ll do it using free tools and resources you already have. The only required investment will be your time. You’ll go from idea to income in 30 days or less.

NOTE: this course is new, and I plan to start selling it in the near future for $997. This will likely be your only chance to get the entire course for free.

This is the secret to writing at least 3 times faster… and 3 times better… instantly! No kidding. I’ll show you exactly how to use this trick to speed up your copywriting. While this training is relatively short, it is incredibly powerful and effective.

All great copywriters keep a “Swipe file” – a collection of successful copy they can use for inspiration. I’m providing my most successful copy, plus commentary, and an explanation of how to “Swipe” legally, ethically, and skillfully.

RECAP: You get

1. Master Class Experience of the Academy Lessons – (Retail Value $2,500)
2. Checklists, Templates, and Outlines – (Retail Value $2,500)
3. 10 Full-Length Video Training Sessions – (Retail Value $500)
4. Full Downloadable Video and Audio Versions – (Retail Value $500)
5. Transcripts of Each Class Session – (Retail Value $500)
6. Free Bonus 01: Your First 1,000 Subscribers – The beginner’s guide to building your email list: (Retail Value $997)
7. Free Bonus 02: Idea to Income in 30 Days or Less – The beginner’s guide to creating your own product: (Retail Value $997)
8. Free Bonus 03: Rapid Copywriting – Speed up your copywriting, improve your skill, and multiply your income: (Retail Value $297)
9. Free Bonus 04: Ray’s $100 Million Dollar Swipe Files – (Retail Value $2,500)
10. Free Bonus 05: Six Figure Second Income – How to build a copywriting business of your own: (Retail Value $500)
11. Free Super Bonus: Massive Coaching Call Library – (Retail Value $1,000)
12. Free Super Bonus: 6 Live Group Coaching Calls – (Retail Value $1,000)
13. Free Super Bonus: Private Online Community – (Retail Value $1,000)
14. Free Extreme Bonus: Live In-Person Activation Workshop – (Retail Value $10,000)

Total Retail Value (With All Bonuses): $26,249

Product Price

• Full price $1997 – Save $385 with the Full-Payment Option over the Payment Plan
• Payment Plan – 4 Payment $595

This includes one-year access to the members area, the right to download and keep all materials, and 5 major bonuses, including tickets to a live event.

How Much Is All This Going To Cost?

Well, let’s get some perspective here.

How much is it costing you to not have this program?

No, really. Come up with a number.

Let’s say you currently make $10,000 per month, but you want to make $20,000 per month. That’s a $10,000 shortfall each month.

That’s the same as if you’re writing a check for $10,000 each and every month… for marketing that doesn’t work.

How many months do you want to pay $10,000 for not having the Academy?

$10,000 per month comes out to $120,000 per year.

That’s the cost, in this example, of not being a student in the Academy.

How Much Is It, Already?

The investment in The Copywriting Academy is $1,997.

But the Academy will cost you nothing. Let me explain…

FIRST, the estimated retail value of everything you receive with your enrollment is $26,249.

That’s like getting over 12 TIMES the investment back, instantly, the moment you enroll!

SECOND, you get the skills necessary to MULTIPLY your sales and profits at will. Need an infusion of $10,000 – $50,000 – even $100,000 or more? Write some copy, send it out, and let the money come to you!

THIRD, you receive a very particular set of skills that will stay with you for life. The ROI over your lifetime is incalculable.

FINALLY, you have 30 days to decide for yourself. If the Academy doesn’t work for you, you get your money back.

For those reasons, the Academy costs you nothing.

Unless you don’t buy it.

That will cost you $120,000 a year – or more.

Copywriting Academy Explained Video

VIDEO #1 “The Master Skill of All Business”

VIDEO #2 “Ray’s New Persuasion Map”

VIDEO #3 “How to Write a $150,000 Sales Letter”

Copywriting Academy Webinar Replay – How to Write a $10 Million Sales Letter

Your Questions Answered by Ray Edwards

Question #1: “I don’t know if copywriting is really part of my marketing mix, and anyway I heard that long, hypey sales letters are dead.”

Ray’s Response: It doesn’t matter what business you’re in, you need to know the powerful secrets of great copy. Sales letters are far from dead; but the game has changed. Tap into the knowledge I’ve gained working with my Superstar Clients to learn what works today. You’ll gain complete insight into the structure of successful and powerful sales letters – putting you far ahead of 99% of other marketers.

Question #2: “I don’t have a big list and can’t do any kind of online sales letters or direct marketing types of promotion.”

Ray’s Response: The size of your list doesn’t matter. It doesn’t even matter if you don’t have a list at all. In the FREE BONUS TRAINING, Your First 1,000 Subscribers, you’ll get a complete blueprint and time-tested tactics for building a very responsive list from scratch…so you don’t need to have a list right now.

Question #3: “I’m not sure how to go about getting people motivated to read long copy – or short copy for that matter.”

Ray’s Response: Whether you’re a new marketer or you’re a grizzled veteran, when you dig into The Academy you’ll get proven templates and tactics for writing copy and content that keeps people reading from start to finish!

Question #4: “I just don’t think it’s possible to make small changes in your copy that will lead to big changes in your sales results….”

Ray’s Response: Ask Arlin Rhineholdt (pseudonym), one of my clients, who made small changes I suggested to his web site and saw a 197% increase in sales! Ask Dr. Mike Woo-Ming, who made over $500,000 in a single weekend using my copy. In the Academy, you’ll encounter the no-nonsense secrets on how to increase sales response by making small changes that take only minutes…and all of them are free.

Question #5: “I don’t have any products to sell that require ‘copywriting’… or I just don’t have a product to sell, period.”

Ray’s Response: Whatever you do, don’t let this one stand in your way! In fact, if you don’t have product in many ways you are ahead of the game. In Idea to Income in 30 Days or Less,you’re getting The Beginner’s Guide to Creating Your Own Product. You’ll learn how you can use the powerful techniques of copywriting to create your product fast, and from scratch! The best part: you can create a product in a month for free, and I’ll show you exactly how to do it.

Question #6: “I’m worried that this is just more of the same old copywriting ‘crap’ so many people seem be peddling online these days…”

Ray’s Response: Let’s dissolve this fear right now: the entire coaching program is the freshest, newest information about what works now, online and offline. Yes, we’ll cover the basics…but in a fresh way, based on my own current experience, my latest research and test results that show what works now, and what doesn’t. No other copywriter will show you this, but in the FREE BONUS SESSION, The Six-Figure Second Income, I will give you all my ‘secrets’…and explain why I’m willing to make myself obsolete!

Question #7: “I don’t want to write copy, I just plan to hire a copywriter to do the work….”

Ray’s Response: You should get registered and get access to my FREE BONUS SESSION to find out how to Hire a Copywriter Without Getting Ripped Off Every Time. These are the insider secrets to avoid getting ripped off by sleazy copywriters. I hate to admit this, but there are some unprincipled people out there pretending to be professional copywriters online. You need to know the information in this coaching program before you go spend tens-of-thousands of dollars on a copywriter.

How Do I Contact Copywriting Academy Support?

Feel free direct any customer service issues to support@rayedwards.com. Ray’s team will take great care of you.

Money Back Guarantee

More than a mere Guarantee, it’s Ray’s personal promise.

Take a full 30 days and work your way through all the elements of the course.

Write your sales copy, use it to sell your products and services.

If you are not surprised and delighted by the increase in sales, profits, and happy customers, simply ask for a refund.

Ray will promptly send you 100% of your money back, with no hassle, and you will still part as friends.

Ray takes all the risk (you could rip him off, but we trust that you won’t), and you take no risk at all.

My Thoughts

If there’s one thing I’ve learned from Ray Edwards, it’s that the words (the sales copy) are THE crucial piece to every sales funnel.

If your copy sucks, your sales will suck.

It is that simple.

Fortunately, Ray has just release and brand new course on writing sales copy.

And since his copy has brought in over $300 million in sales, I’d say he knows what he’s talking about.

If you want to boost your sales, increase your bottom line, all while spending less on advertising, then you NEED to check this course out now.

It could be your key to financial breakthrough.

When it comes to writing the “words that sell”, there’s no one like Ray Edwards. Seriously.

As always, thanks for stopping by and taking a look at my Ray Edwards’s Copywriting Academy review & course tutorial.